When an agency is working with a client, or a client is working with an agency developing a brief can often be one of the most important aspects of a …
What is in a Brief?
Category: News
What is in a Brief?
The World is Going Social and for once we are not Talking about Media
I have recently been reading more about Social Corporate Responsibility (SCR). It has been tweeted by numerous marketing pundits as one of the next big things to look out for …
Should Phone Calls have a Start, Middle and an End
You might have noticed, that answering your phone to an unidentified caller is often going to test your stamina. In fact, the same is often true of calls from known …
Time becomes more Precious
Consumer purchasing decisions meet at equilibrium between commodity costs and convenience costs. However, convenience costs are continually assuming more importance. Customer convenience is at the forefront of the customer’s service …
5 Top Tips for Marketers from the Mobile Web East Africa Conference #MWEA2013
1. You can’t ignore mobile: Currently 75% of Kenya’s population have a mobile phone subscription. This equates to approximately 50% of the population owning a mobile phone. This is only …
Marketing Mobile Marketing
A couple of weeks ago I attended the first day of the Mobile Web East Africa Conference in Nairobi. The day was focused on Mobile Marketing Africa and I was …
How to Ruin a Good Idea
This is not a new subject but it is one that continues to both amaze and frustrate me in equal measure. Driving around Nairobi I am constantly confronted by examples …
The Person that made Time, made plenty of it…..but it comes at a cost!
Or so it seems. That statement (or the first part of it) was first made to me whilst working on a building site in my teens, and was made to …
Will Robots be Serving me Food and Driving my Car? – Robot Technology and the Effect on Future Marketing Strategy.
I recently joined a book club, my first ever, and my heart sank when I found that only the 3rd book in was called “Sex, Bombs and Burgers: How War …
Are Senior Executives Really Sociable?
Social media from a business perspective has arrived and most think that it is here to stay. In fact 79% of companies (Harvard survey “The New Conversation: Taking Social Media …
Social Media
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