They say that communication is the key to success, and in an advertising/marketing agency, that success is often contingent upon relaying accurate and complete information about the client’s brand, the …
The Essence of an Effective Creative Brief
Category: News
The Essence of an Effective Creative Brief
2020 Marketing a Member of the Kenya Institute of Management (KIM)
After taking a keen interest in the contents of Management Journal magazine, published by KIM, and meeting with a number of friendly members of their team, 2020 Marketing took the …
What Really is the Biggest Challenge to Online Shopping in Kenya?
We recently tweeted an article from Celebrating Progress in Africa “E-commerce in Africa – Preferences of African consumers in Nigeria, Kenya & South Africa”. Accepting that online shopping is a …
2020 Marketing Sponsors the Mara Festival of Cricket
With only a week to go until the Mara Festival of Cricket, preparations are well under way. This unique event, which begins on the 12th July, will see 6 teams …
Do you know your Route to Market?
The basis for any effective distribution model is knowing which customers to call upon and what volume coverage they are giving you as a percent of the total market. However …
Why are Kenyan Consumers Unwilling to Switch?
Last week one of my colleagues commented on the published “Africa’s Top 250 Companies, African Business Annual Ranking” and the performance of Kenyan companies within it. She highlighted that the …
Kenya’s share of Africa’s Top 250 Companies
I today read the cover story of African Business “Africa’s Top 250 Companies, African Business Annual Ranking”. The introduction to the article states that there are “some interesting trends with …
What is a Brand Architecture and why do you need one?
One of the first things that every business does is go and design a logo, however this is often done in isolation and before other key elements of the brands …
Market Research – ignore it at your peril.
Companies who do not closely monitoring competitive threats are likely to spend little (or nothing at all) on Market Research. There is a real danger in this. How do you …
Competitors – ignore them at your peril.
Why do so many SME’s in Kenya care so little about what their competition is up to? Some say they care about it but then don’t monitor competitor activity closely …
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