1. You can’t ignore mobile: Currently 75% of Kenya’s population have a mobile phone subscription. This equates to approximately 50% of the population owning a mobile phone. This is only …
Author: Twenty Twenty Marketing
5 Top Tips for Marketers from the Mobile Web East Africa Conference #MWEA2013
Marketing Mobile Marketing
A couple of weeks ago I attended the first day of the Mobile Web East Africa Conference in Nairobi. The day was focused on Mobile Marketing Africa and I was …
How to Ruin a Good Idea
This is not a new subject but it is one that continues to both amaze and frustrate me in equal measure. Driving around Nairobi I am constantly confronted by examples …
The Person that made Time, made plenty of it…..but it comes at a cost!
Or so it seems. That statement (or the first part of it) was first made to me whilst working on a building site in my teens, and was made to …
Will Robots be Serving me Food and Driving my Car? – Robot Technology and the Effect on Future Marketing Strategy.
I recently joined a book club, my first ever, and my heart sank when I found that only the 3rd book in was called “Sex, Bombs and Burgers: How War …
Are Senior Executives Really Sociable?
Social media from a business perspective has arrived and most think that it is here to stay. In fact 79% of companies (Harvard survey “The New Conversation: Taking Social Media …
How Unique is the Kenyan Consumer?
Standing in a slow moving queue in a local bank with other aggravated customers got me thinking: is the Kenyan consumer so loyal that one will stand through such poor …