The basis for any effective distribution model is knowing which customers to call upon and what volume coverage they are giving you as a percent of the total market. However …
Do you know your Route to Market?
Author: Twenty Twenty Marketing
Do you know your Route to Market?
Why are Kenyan Consumers Unwilling to Switch?
Last week one of my colleagues commented on the published “Africa’s Top 250 Companies, African Business Annual Ranking” and the performance of Kenyan companies within it. She highlighted that the …
Kenya’s share of Africa’s Top 250 Companies
I today read the cover story of African Business “Africa’s Top 250 Companies, African Business Annual Ranking”. The introduction to the article states that there are “some interesting trends with …
What is a Brand Architecture and why do you need one?
One of the first things that every business does is go and design a logo, however this is often done in isolation and before other key elements of the brands …
Market Research – ignore it at your peril.
Companies who do not closely monitoring competitive threats are likely to spend little (or nothing at all) on Market Research. There is a real danger in this. How do you …
Competitors – ignore them at your peril.
Why do so many SME’s in Kenya care so little about what their competition is up to? Some say they care about it but then don’t monitor competitor activity closely …
Thoughts on the Consumer Protection Act 2012.
Thoughts on the Consumer Protection Act 2012. Following on from my recent blog summarising the changes outlined within the Kenya Consumer Protection Act I decided to put down some of …
The most important things you should know about the Consumer Protection Act 2012.
The Act passed in December 2012 aims to “provide for the protection of the consumer, prevent unfair trade practices in consumer transactions and to provide for matters connected with and …
What is in a Brief?
When an agency is working with a client, or a client is working with an agency developing a brief can often be one of the most important aspects of a …
The World is Going Social and for once we are not Talking about Media
I have recently been reading more about Social Corporate Responsibility (SCR). It has been tweeted by numerous marketing pundits as one of the next big things to look out for …
Social Media
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