For small to medium sized businesses the thought of social media can be daunting. It can feel very much like a journey into the unknown. I am not going to …
Tag: social media
Social Media for Business – 10 Top Tips
Do We Hold Social Media Spends to a Higher Standard?
We have often been asked by clients – “but how can you prove the impact of social media advertising?”. Not an unreasonable question. However not a question that I find …
Tips and Tricks for Twitter Content!
Twitter has become an incredibly important tool for social media marketing professionals. Determining what content works for your brand on Twitter may seem like a guessing game at times, but …
When it comes to your on Line Business are you an Ostrich or a Meerkat?
One of the reasons some companies are reluctant to start using social media is because they have concerns about the open forum it offers for discussion about their product – …
5 Top Tips for Marketers from the Mobile Web East Africa Conference #MWEA2013
1. You can’t ignore mobile: Currently 75% of Kenya’s population have a mobile phone subscription. This equates to approximately 50% of the population owning a mobile phone. This is only …
Are Senior Executives Really Sociable?
Social media from a business perspective has arrived and most think that it is here to stay. In fact 79% of companies (Harvard survey “The New Conversation: Taking Social Media …
The changing buying patterns of consumers and why you should be making use of Social Media.
After reading a recent article http://wearesocial.net/blog/2009/06/purchase-funnel/ ‘The Purchase Funnel is no More”. I did not expect to be struck with a sense of my own predictability. The article discusses the …