Social Media for Business – 10 Top Tips

For small to medium sized businesses the thought of social media can be daunting. It can feel very much like a journey into the unknown. I am not going to try and sell the benefits of social media; there are lots of other blogs out there to do that. If you are thinking of venturing into social media here are some tips on pifalls to avoid:

  1. Not referencing what you do e.g. what you offer, who are you offering it to and what makes you stand out from your competition.
  2. Badly sized logos that make your page look like it doesn’t matter to you.
  3. Not setting objectives – whether they be brand awareness / likes / sharing offers / encouraging people to visit your website.
  4. Not having a plan – what do you want to say / share how this fits with your other marketing activities
  5. Being selfish with your content. Don’t just talk about yourself.
  6. Using language that is not relevant to your audience, including bad spelling and grammar.
  7. Not knowing which platforms will work best for your audience and content.
  8. Not measuring your outputs against your objectives.
  9. Believing you will be able to achieve your objectives for free. Especially on Facebook.
  10. Your plans and objectives will evolve over time so don’t wait until you think all your social media plans are perfect. Sometimes near enough is good enough.

Sam Crosthwaite-Mboya – Client Service Manager

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