Whilst this is an impossible question to quantify, we all accept that it is one of the most valuable intangible brand assets across any category or any market. I would …
Category: News
How Important is Brand Trust?
Finding The Right Marketing Agency
One evening I was seated in a coffee shop waiting to meet a client when I overheard a lady from a table across ours asking over the phone “…do you …
Marketing during the Corona Virus Crisis. A series of blogs.
4. Corona Virus & its impact on communication channels Having looked previously at how the corona virus is impacting on what we should or should not be saying to our customers, …
Marketing during the Corona Virus Crisis. A series of blogs.
3. Content marketing during the Corona Crisis– our thoughts. With the Corona virus situation changing on a daily basis we have decided to post our series of blogs in very …
Marketing during the Corona Virus Crisis. A series of blogs.
2. How brands should be marketing themselves during the Corona Virus crisis – our thoughts. In our previous blog we spoke of how marketers are reacting to the rapidly changing environment …
Marketing during the Corona Virus Crisis. A series of blogs.
1. Crisis Marketing How should we react as marketers? With the global corona virus crisis engulfing us, it is hard for brand owners and marketers to know where to begin. The …
Our Digital Marketing Journey
6 years ago we would put together marketing strategies for our clients that did not include an online strategy. 6 years…wow! It’s not even a decade ago but so much …
Is Facebook’s news feed changes bad news for brands?
As we probably all know by now, Facebook will be changing its news feed algorithm to prioritize content from “friends, family and groups.” This means less public content like posts …
How Many People are Registered on Facebook by County in Kenya?
This is a question I keep being asked. So I decided that I should answer it, in terms of how the population looks today. The below infographic covers the entire …
Types Of Clients: 101
A Brief Introduction We all know how temperamental creative types can be, well here we let one of our creative designers have a bit of fun describing how they engage …
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