5 Seconds to Make an Impression
27 November 2017

My colleague recently wrote a blog on things to think about when making a TVC Advert.  Reading the blog made me think about how else TVCs are used and whether …

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What a Good Television Advertisement Entails
20 October 2017

TVC advertising is a single element of the marketing process. It aims to get the word out concerning your business, product, or the services you are offering. It is not …

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The Consumer is King!
31 May 2017

One of the basic rules of marketing is that all efforts are futile if your end consumer is not impressed. In most cases, companies walk through our door because they …

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The Pros and Cons of Shutterstock Marketing
15 April 2017

As a business, 2020 Marketing Ltd regularly uses stock images from sources like Shutterstock. They are a quick and easy way of complementing communication materials without the need for photo …

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When it comes to your on Line Business are you an Ostrich or a Meerkat?
7 February 2017

One of the reasons some companies are reluctant to start using social media is because they have concerns about the open forum it offers for discussion about their product – …

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The 5 Essential Components Necessary for In-store Sampling
6 November 2016

In-store sampling is one of the quickest and most effective means of promotion. It lets shoppers know about the company’s products and also generates very important market information from consumers. …

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