When an agency is working with a client, or a client is working with an agency developing a brief can often be one of the most important aspects of a …
What is in a Brief?
Category: Marketing Management
What is in a Brief?
5 Top Tips for Marketers from the Mobile Web East Africa Conference #MWEA2013
1. You can’t ignore mobile: Currently 75% of Kenya’s population have a mobile phone subscription. This equates to approximately 50% of the population owning a mobile phone. This is only …
Marketing Mobile Marketing
A couple of weeks ago I attended the first day of the Mobile Web East Africa Conference in Nairobi. The day was focused on Mobile Marketing Africa and I was …
Will Robots be Serving me Food and Driving my Car? – Robot Technology and the Effect on Future Marketing Strategy.
I recently joined a book club, my first ever, and my heart sank when I found that only the 3rd book in was called “Sex, Bombs and Burgers: How War …
Are Senior Executives Really Sociable?
Social media from a business perspective has arrived and most think that it is here to stay. In fact 79% of companies (Harvard survey “The New Conversation: Taking Social Media …
The changing buying patterns of consumers and why you should be making use of Social Media.
After reading a recent article http://wearesocial.net/blog/2009/06/purchase-funnel/ ‘The Purchase Funnel is no More”. I did not expect to be struck with a sense of my own predictability. The article discusses the …
Social Media
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