My colleague recently wrote a blog on things to think about when making a TVC Advert. Reading the blog made me think about how else TVCs are used and whether …
5 Seconds to Make an Impression
Category: Marketing Management
5 Seconds to Make an Impression
What a Good Television Advertisement Entails
TVC advertising is a single element of the marketing process. It aims to get the word out concerning your business, product, or the services you are offering. It is not …
The Consumer is King!
One of the basic rules of marketing is that all efforts are futile if your end consumer is not impressed. In most cases, companies walk through our door because they …
The Pros and Cons of Shutterstock Marketing
As a business, 2020 Marketing Ltd regularly uses stock images from sources like Shutterstock. They are a quick and easy way of complementing communication materials without the need for photo …
When it comes to your on Line Business are you an Ostrich or a Meerkat?
One of the reasons some companies are reluctant to start using social media is because they have concerns about the open forum it offers for discussion about their product – …
The 5 Essential Components Necessary for In-store Sampling
In-store sampling is one of the quickest and most effective means of promotion. It lets shoppers know about the company’s products and also generates very important market information from consumers. …
Wharton Future of Advertising Program
I have recently been looking at the Wharton Future of Advertising Program http://wfoa.wharton.upenn.edu/ad2020/ which has invited people to nominate thought leaders from numerous disciplines to provide their insights into what …
Market Research – ignore it at your peril.
Companies who do not closely monitoring competitive threats are likely to spend little (or nothing at all) on Market Research. There is a real danger in this. How do you …
Thoughts on the Consumer Protection Act 2012.
Thoughts on the Consumer Protection Act 2012. Following on from my recent blog summarising the changes outlined within the Kenya Consumer Protection Act I decided to put down some of …
The most important things you should know about the Consumer Protection Act 2012.
The Act passed in December 2012 aims to “provide for the protection of the consumer, prevent unfair trade practices in consumer transactions and to provide for matters connected with and …
Social Media
Join our conversations.
