Now we all know how social media is taking the digital marketing world by storm. Most businesses are using social media to reach out to more people than the traditional …
Author: Lizz Kanini
MAKING SOCIAL MEDIA WORK FOR YOUR BUSINESS
Top Ten Uses for a Mobile Phone? Calls Come SIXTH!
A recent survey conducted by taxi app Hailo, found that 40% of UK smartphone users believe they could get along just fine without a call function on their smartphone. The …
Rants of a creative
Episode One, Part Two: At what point is creativity or outside the box thinking supposed to be addressed? This question always pops because sometimes as designers we can either ‘play …
Rants Of a Creative
Episode One, Part One: The brief If you are a creative or in the media/ agency business, every so often one of the greatest problems you will face is the …
DIY Distribution
A lot of time, money and resources are spent in research, development and manufacturing of top notch products to impress modern day consumers. Firms that were once fully in charge …
Why Plan and Prioritise?
Why do most successful companies grow bigger and why do unsuccessful companies die away? I have found that one of the things that sets the successful companies apart is the …
Do We Hold Social Media Spends to a Higher Standard?
We have often been asked by clients – “but how can you prove the impact of social media advertising?”. Not an unreasonable question. However not a question that I find …
5 Seconds to Make an Impression
My colleague recently wrote a blog on things to think about when making a TVC Advert. Reading the blog made me think about how else TVCs are used and whether …
What a Good Television Advertisement Entails
TVC advertising is a single element of the marketing process. It aims to get the word out concerning your business, product, or the services you are offering. It is not …
Tips and Tricks for Twitter Content!
Twitter has become an incredibly important tool for social media marketing professionals. Determining what content works for your brand on Twitter may seem like a guessing game at times, but …