Rants of a creative
8 April 2018

Episode One, Part Two: At what point is creativity or outside the box thinking supposed to be addressed? This question always pops because sometimes as designers we can either ‘play …

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Creative Brief – Why have a dog??
13 December 2016

One of my colleagues recently wrote a very relevant blog on the importance of an effective creative brief. The emphasis was that the brief needs to set parameters for which …

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The Essence of an Effective Creative Brief
8 June 2016

They say that communication is the key to success, and in an advertising/marketing agency, that success is often contingent upon relaying accurate and complete information about the client’s brand, the …

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