As the only fully integrated, sales and marketing company in Kenya we believe that our proposition is truly unique.
Always putting the consumer at the forefront of our thinking we advocate a process which takes us from identifying consumer needs, to building a brand proposition that delivers against those needs, to developing communication which will create desire to purchase and completing the chain by ensuring that the product is visible on the shelf at the right price for both the consumer and client.
Ideally all organisations should go through the whole process from end to end, however we acknowledge that not everyone wishes to operate in this fashion. As a result we are flexible in our approach and can work in a single cell or multiple cells within the model. We believe that through our experience we can add value at any level of the chain.