One of the reasons some companies are reluctant to start using social media is because they have concerns about the open forum it offers for discussion about their product – …
When it comes to your on Line Business are you an Ostrich or a Meerkat?
Category: Brand Marketing
When it comes to your on Line Business are you an Ostrich or a Meerkat?
What’s your Favourite Promotional Offer – EVER?
We have all seen some really unattractive promotions in our time, but we have probably all seen some pretty good ones too. So what makes a promotion a good one? …
The 5 Essential Components Necessary for In-store Sampling
In-store sampling is one of the quickest and most effective means of promotion. It lets shoppers know about the company’s products and also generates very important market information from consumers. …
The Essence of an Effective Creative Brief
They say that communication is the key to success, and in an advertising/marketing agency, that success is often contingent upon relaying accurate and complete information about the client’s brand, the …
Why are Kenyan Consumers Unwilling to Switch?
Last week one of my colleagues commented on the published “Africa’s Top 250 Companies, African Business Annual Ranking” and the performance of Kenyan companies within it. She highlighted that the …
What is a Brand Architecture and why do you need one?
One of the first things that every business does is go and design a logo, however this is often done in isolation and before other key elements of the brands …
How to Ruin a Good Idea
This is not a new subject but it is one that continues to both amaze and frustrate me in equal measure. Driving around Nairobi I am constantly confronted by examples …
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