We have all seen some really unattractive promotions in our time, but we have probably all seen some pretty good ones too. So what makes a promotion a good one? …
What’s your Favourite Promotional Offer – EVER?
What’s your Favourite Promotional Offer – EVER?
Creative Brief – Why have a dog??
One of my colleagues recently wrote a very relevant blog on the importance of an effective creative brief. The emphasis was that the brief needs to set parameters for which …
The 5 Essential Components Necessary for In-store Sampling
In-store sampling is one of the quickest and most effective means of promotion. It lets shoppers know about the company’s products and also generates very important market information from consumers. …
Food and drink….what’s going on?
We all love food…although arguably some of us show it more than others. And we all like being adventurous and trying out new menus, or tastes, and again, some more …
Wharton Future of Advertising Program
I have recently been looking at the Wharton Future of Advertising Program http://wfoa.wharton.upenn.edu/ad2020/ which has invited people to nominate thought leaders from numerous disciplines to provide their insights into what …
Six things you can do to Create a Great First Impression
First impressions always matter. That’s what you are most likely to leave behind way after you’ve left a meeting. How you dress, personal grooming, how you carry yourself, punctuality and …
The Essence of an Effective Creative Brief
They say that communication is the key to success, and in an advertising/marketing agency, that success is often contingent upon relaying accurate and complete information about the client’s brand, the …
2020 Marketing a Member of the Kenya Institute of Management (KIM)
After taking a keen interest in the contents of Management Journal magazine, published by KIM, and meeting with a number of friendly members of their team, 2020 Marketing took the …
What Really is the Biggest Challenge to Online Shopping in Kenya?
We recently tweeted an article from Celebrating Progress in Africa “E-commerce in Africa – Preferences of African consumers in Nigeria, Kenya & South Africa”. Accepting that online shopping is a …
2020 Marketing Sponsors the Mara Festival of Cricket
With only a week to go until the Mara Festival of Cricket, preparations are well under way. This unique event, which begins on the 12th July, will see 6 teams …
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