A lot of time, money and resources are spent in research, development and manufacturing of top notch products to impress modern day consumers. Firms that were once fully in charge …
DIY Distribution
DIY Distribution
Why Plan and Prioritise?
Why do most successful companies grow bigger and why do unsuccessful companies die away? I have found that one of the things that sets the successful companies apart is the …
Do We Hold Social Media Spends to a Higher Standard?
We have often been asked by clients – “but how can you prove the impact of social media advertising?”. Not an unreasonable question. However not a question that I find …
5 Seconds to Make an Impression
My colleague recently wrote a blog on things to think about when making a TVC Advert. Reading the blog made me think about how else TVCs are used and whether …
What a Good Television Advertisement Entails
TVC advertising is a single element of the marketing process. It aims to get the word out concerning your business, product, or the services you are offering. It is not …
Tips and Tricks for Twitter Content!
Twitter has become an incredibly important tool for social media marketing professionals. Determining what content works for your brand on Twitter may seem like a guessing game at times, but …
2014 – Kenya’s share of Africa’s Top 250 Companies
Once again here is my brief look at Kenyan companies performance in the “Africa’s Top 250 Companies, African Business Annual Ranking”. Last year many of the Kenyan companies rose in …
The Consumer is King!
One of the basic rules of marketing is that all efforts are futile if your end consumer is not impressed. In most cases, companies walk through our door because they …
The Pros and Cons of Shutterstock Marketing
As a business, 2020 Marketing Ltd regularly uses stock images from sources like Shutterstock. They are a quick and easy way of complementing communication materials without the need for photo …
When it comes to your on Line Business are you an Ostrich or a Meerkat?
One of the reasons some companies are reluctant to start using social media is because they have concerns about the open forum it offers for discussion about their product – …
Social Media
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