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In-store sampling is one of the quickest and most effective means of promotion. It lets shoppers know about the company’s products and also generates very important market information from consumers. …
We all love food…although arguably some of us show it more than others. And we all like being adventurous and trying out new menus, or tastes, and again, some more …
I have recently been looking at the Wharton Future of Advertising Program http://wfoa.wharton.upenn.edu/ad2020/ which has invited people to nominate thought leaders from numerous disciplines to provide their insights into what …
First impressions always matter. That’s what you are most likely to leave behind way after you’ve left a meeting. How you dress, personal grooming, how you carry yourself, punctuality and …
They say that communication is the key to success, and in an advertising/marketing agency, that success is often contingent upon relaying accurate and complete information about the client’s brand, the …
After taking a keen interest in the contents of Management Journal magazine, published by KIM, and meeting with a number of friendly members of their team, 2020 Marketing took the …
We recently tweeted an article from Celebrating Progress in Africa “E-commerce in Africa – Preferences of African consumers in Nigeria, Kenya & South Africa”. Accepting that online shopping is a …
With only a week to go until the Mara Festival of Cricket, preparations are well under way. This unique event, which begins on the 12th July, will see 6 teams …
The basis for any effective distribution model is knowing which customers to call upon and what volume coverage they are giving you as a percent of the total market. However …
Last week one of my colleagues commented on the published “Africa’s Top 250 Companies, African Business Annual Ranking” and the performance of Kenyan companies within it. She highlighted that the …
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