Social Media Community Management – Who’s Job Is It?
28 September 2018

Managing social media community engement

When companies come to us asking us to manage their social media they often have not thought through what this might mean. Especially for organisations which deal with large volumes …

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Refining your Social Media Strategy – Seeking Assistance Where you Need it.
11 September 2018

Need assistance getting the most from your social media strategy

When it comes to social media management not every company want to have an external agency manager their activities. Unlike the “Please do it for me” company the “Help us …

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Tips On Choosing A Social Media Marketing Agency
28 August 2018

Do you have an online marketing strategy?

Once an organisation has in place a communications strategy and has undertaken a social media audit it is time to decide how to manage their social media marketing going forward. …

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Social Media Audit – Assessing How you are Doing?
15 August 2018

Continually auditing social media marketing is a key element of any marketing and communications strategy.

This is a second post in a series outlining the different options available to companies who are looking to an agency to assist in their social media marketing activities. Within …

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Should Companies Outsource their Social Media Marketing?
19 July 2018

Social media marketing process map

In our view the answer is almost always no – or at least not all of it. Why? Because no one understands your brand like you do. However this does …

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The Pros and Cons of Shutterstock Marketing
15 April 2017

As a business, 2020 Marketing Ltd regularly uses stock images from sources like Shutterstock. They are a quick and easy way of complementing communication materials without the need for photo …

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When it comes to your on Line Business are you an Ostrich or a Meerkat?
7 February 2017

One of the reasons some companies are reluctant to start using social media is because they have concerns about the open forum it offers for discussion about their product – …

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What’s your Favourite Promotional Offer – EVER?
25 January 2017

We have all seen some really unattractive promotions in our time, but we have probably all seen some pretty good ones too. So what makes a promotion a good one? …

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Creative Brief – Why have a dog??
13 December 2016

One of my colleagues recently wrote a very relevant blog on the importance of an effective creative brief. The emphasis was that the brief needs to set parameters for which …

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