Why do most successful companies grow bigger and why do unsuccessful companies die away? I have found that one of the things that sets the successful companies apart is the …
Why Plan and Prioritise?
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Increasing revenue by placing your products and services in the hands of your consumer.
Why do most successful companies grow bigger and why do unsuccessful companies die away? I have found that one of the things that sets the successful companies apart is the …
One of my colleagues recently wrote a very relevant blog on the importance of an effective creative brief. The emphasis was that the brief needs to set parameters for which …
Why do so many SME’s in Kenya care so little about what their competition is up to? Some say they care about it but then don’t monitor competitor activity closely …
Thoughts on the Consumer Protection Act 2012. Following on from my recent blog summarising the changes outlined within the Kenya Consumer Protection Act I decided to put down some of …
The Act passed in December 2012 aims to “provide for the protection of the consumer, prevent unfair trade practices in consumer transactions and to provide for matters connected with and …
I have recently been reading more about Social Corporate Responsibility (SCR). It has been tweeted by numerous marketing pundits as one of the next big things to look out for …