Why do most successful companies grow bigger and why do unsuccessful companies die away? I have found that one of the things that sets the successful companies apart is the …
Why Plan and Prioritise?
Category: Strategic Planning
Why Plan and Prioritise?
Creative Brief – Why have a dog??
One of my colleagues recently wrote a very relevant blog on the importance of an effective creative brief. The emphasis was that the brief needs to set parameters for which …
Competitors – ignore them at your peril.
Why do so many SME’s in Kenya care so little about what their competition is up to? Some say they care about it but then don’t monitor competitor activity closely …
Thoughts on the Consumer Protection Act 2012.
Thoughts on the Consumer Protection Act 2012. Following on from my recent blog summarising the changes outlined within the Kenya Consumer Protection Act I decided to put down some of …
The most important things you should know about the Consumer Protection Act 2012.
The Act passed in December 2012 aims to “provide for the protection of the consumer, prevent unfair trade practices in consumer transactions and to provide for matters connected with and …
The World is Going Social and for once we are not Talking about Media
I have recently been reading more about Social Corporate Responsibility (SCR). It has been tweeted by numerous marketing pundits as one of the next big things to look out for …
Social Media
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