One of the reasons some companies are reluctant to start using social media is because they have concerns about the open forum it offers for discussion about their product – …
When it comes to your on Line Business are you an Ostrich or a Meerkat?
Tag: Customer Service
When it comes to your on Line Business are you an Ostrich or a Meerkat?
Thoughts on the Consumer Protection Act 2012.
Thoughts on the Consumer Protection Act 2012. Following on from my recent blog summarising the changes outlined within the Kenya Consumer Protection Act I decided to put down some of …
Time becomes more Precious
Consumer purchasing decisions meet at equilibrium between commodity costs and convenience costs. However, convenience costs are continually assuming more importance. Customer convenience is at the forefront of the customer’s service …
Will Robots be Serving me Food and Driving my Car? – Robot Technology and the Effect on Future Marketing Strategy.
I recently joined a book club, my first ever, and my heart sank when I found that only the 3rd book in was called “Sex, Bombs and Burgers: How War …
How Unique is the Kenyan Consumer?
Standing in a slow moving queue in a local bank with other aggravated customers got me thinking: is the Kenyan consumer so loyal that one will stand through such poor …
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