Episode One, Part Two: At what point is creativity or outside the box thinking supposed to be addressed? This question always pops because sometimes as designers we can either ‘play …
Rants of a creative
Tag: creative brief
Rants of a creative
Rants Of a Creative
Episode One, Part One: The brief If you are a creative or in the media/ agency business, every so often one of the greatest problems you will face is the …
Creative Brief – Why have a dog??
One of my colleagues recently wrote a very relevant blog on the importance of an effective creative brief. The emphasis was that the brief needs to set parameters for which …
The Essence of an Effective Creative Brief
They say that communication is the key to success, and in an advertising/marketing agency, that success is often contingent upon relaying accurate and complete information about the client’s brand, the …
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