I never thought I’d be excited by anything remotely concerning the word “census”. We all know that a census is an incredibly painful experience. The word “census” itself brings up …
Know Where Your Business Stands With A Retail Census
Category: Sales & Distributions
Know Where Your Business Stands With A Retail Census
DIY Distribution
A lot of time, money and resources are spent in research, development and manufacturing of top notch products to impress modern day consumers. Firms that were once fully in charge …
What’s your Favourite Promotional Offer – EVER?
We have all seen some really unattractive promotions in our time, but we have probably all seen some pretty good ones too. So what makes a promotion a good one? …
What Really is the Biggest Challenge to Online Shopping in Kenya?
We recently tweeted an article from Celebrating Progress in Africa “E-commerce in Africa – Preferences of African consumers in Nigeria, Kenya & South Africa”. Accepting that online shopping is a …
Do you know your Route to Market?
The basis for any effective distribution model is knowing which customers to call upon and what volume coverage they are giving you as a percent of the total market. However …
Why are Kenyan Consumers Unwilling to Switch?
Last week one of my colleagues commented on the published “Africa’s Top 250 Companies, African Business Annual Ranking” and the performance of Kenyan companies within it. She highlighted that the …
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