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We recently tweeted an article from Celebrating Progress in Africa “E-commerce in Africa – Preferences of African consumers in Nigeria, Kenya & South Africa”. Accepting that online shopping is a …
With only a week to go until the Mara Festival of Cricket, preparations are well under way. This unique event, which begins on the 12th July, will see 6 teams …
The basis for any effective distribution model is knowing which customers to call upon and what volume coverage they are giving you as a percent of the total market. However …
Last week one of my colleagues commented on the published “Africa’s Top 250 Companies, African Business Annual Ranking” and the performance of Kenyan companies within it. She highlighted that the …
I today read the cover story of African Business “Africa’s Top 250 Companies, African Business Annual Ranking”. The introduction to the article states that there are “some interesting trends with …
One of the first things that every business does is go and design a logo, however this is often done in isolation and before other key elements of the brands …
Companies who do not closely monitoring competitive threats are likely to spend little (or nothing at all) on Market Research. There is a real danger in this. How do you …
Why do so many SME’s in Kenya care so little about what their competition is up to? Some say they care about it but then don’t monitor competitor activity closely …
Thoughts on the Consumer Protection Act 2012. Following on from my recent blog summarising the changes outlined within the Kenya Consumer Protection Act I decided to put down some of …
The Act passed in December 2012 aims to “provide for the protection of the consumer, prevent unfair trade practices in consumer transactions and to provide for matters connected with and …
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