Companies who do not closely monitoring competitive threats are likely to spend little (or nothing at all) on Market Research. There is a real danger in this. How do you …
Market Research – ignore it at your peril.
Tag: monitoring competition
Market Research – ignore it at your peril.
Competitors – ignore them at your peril.
Why do so many SME’s in Kenya care so little about what their competition is up to? Some say they care about it but then don’t monitor competitor activity closely …
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