TVC advertising is a single element of the marketing process. It aims to get the word out concerning your business, product, or the services you are offering. It is not …
Tag: Consumer
What a Good Television Advertisement Entails
The Consumer is King!
One of the basic rules of marketing is that all efforts are futile if your end consumer is not impressed. In most cases, companies walk through our door because they …
Time becomes more Precious
Consumer purchasing decisions meet at equilibrium between commodity costs and convenience costs. However, convenience costs are continually assuming more importance. Customer convenience is at the forefront of the customer’s service …