2. How brands should be marketing themselves during the Corona Virus crisis – our thoughts. In our previous blog we spoke of how marketers are reacting to the rapidly changing environment …
Tag: Brand loyalty
Marketing during the Corona Virus Crisis. A series of blogs.
Marketing during the Corona Virus Crisis. A series of blogs.
1. Crisis Marketing How should we react as marketers? With the global corona virus crisis engulfing us, it is hard for brand owners and marketers to know where to begin. The …
Why are Kenyan Consumers Unwilling to Switch?
Last week one of my colleagues commented on the published “Africa’s Top 250 Companies, African Business Annual Ranking” and the performance of Kenyan companies within it. She highlighted that the …
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