Companies who do not closely monitoring competitive threats are likely to spend little (or nothing at all) on Market Research. There is a real danger in this. How do you …
Market Research – ignore it at your peril.
Category: Business Development
Market Research – ignore it at your peril.
Competitors – ignore them at your peril.
Why do so many SME’s in Kenya care so little about what their competition is up to? Some say they care about it but then don’t monitor competitor activity closely …
The World is Going Social and for once we are not Talking about Media
I have recently been reading more about Social Corporate Responsibility (SCR). It has been tweeted by numerous marketing pundits as one of the next big things to look out for …
How Unique is the Kenyan Consumer?
Standing in a slow moving queue in a local bank with other aggravated customers got me thinking: is the Kenyan consumer so loyal that one will stand through such poor …
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