Based upon our in-depth knowledge of the global tobacco industry we developed a strategic plan for the international tobacco business which involved a global prioritisation exercise in terms of which markets to target and which business models to use. We were then engaged to develop the business operating procedures and execute them in market through recruiting and managing a team of expert consultants across the globe. This involved establishing teams in the Middle East, Europe, South East Asia and Latin America. Once the businesses were up and running we then handed over to the local Godfrey Phillips teams.
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