Standing in a slow moving queue in a local bank with other aggravated customers got me thinking: is the Kenyan consumer so loyal that one will stand through such poor …
Month: August 2014
How Unique is the Kenyan Consumer?
The changing buying patterns of consumers and why you should be making use of Social Media.

After reading a recent article http://wearesocial.net/blog/2009/06/purchase-funnel/ ‘The Purchase Funnel is no More”. I did not expect to be struck with a sense of my own predictability. The article discusses the …